Before hongdae boys meme, before all the clubbing and partying, Hongdae was the birthplace of Korea’s indie music scene—a area built on rebellion, creativity, and raw talent. This isn't your average night out; it’s an invitation to go backstage and discover the authentic rhythm of Seoul.

We kick off the night the way every great Korean evening begins: with a classic K-BBQ feast. As we grill together, your local host will give you a little more details about what to expect. You’ll learn how this area transformed from a student hub into the epicentre of Korea’s underground sound. It’s the perfect time to break the ice, swap travel stories, and get to know your fellow music lovers.

Once we’ve fuelled up, we’ll head to one of the neighborhood’s iconic live music venues. Forget the polished K-pop you see on TV—this is where you’ll find the real deal. From gritty rock and soulful indie to experimental jazz, you’ll experience the high-energy performances that give Hongdae its legendary reputation.

• We will head to a live music venue and enjoy the performance together. We normally choose a venue with free entry. If the free venue is full or unavailable, we will move to another nearby venue instead. In that case, an entrance fee may apply, ranging from free entry up to approximately 35,000 KRW depending on the venue.
• The venue and meeting point may change depending on venue availability. We usually meet in the Hongdae area, but the final location will always be in an accessible area of Seoul. We’ll confirm the exact meeting point by message at least 12 hours before the experience, so please follow the latest message rather than the location shown on your voucher.