*Ice neck bands provided during the tour to prevent heat.

Discover how the younger generation of South Korea's society cope with the pressures of the country's economic achievements, its international explosion into pop culture, and traditional social rules on this walking tour through Gangnam.

Meet your guide at the Gangnam subway station. Follow them through bustling streets tucked between highrise buildings. Gaze at the endless advertisements for various beauty products, luxury brands, and even plastic surgery clinics. Realise what you are seeing reflects a deep issue in Korean society.

On your tour learn about the darker aspects of living in South Korea. Find out why it has such high suicide rates, a low birth rate, an intense emphasis placed on education, and the country's obsession with beauty. Ponder why this rich country happens to be one of the unhappiest in the world.

Gain a different perspective as you stroll the wealthy area to the tour's end point at the Han River. After your tour feel free to join a Korean food session (at your own expense) to remind yourself of the many joys the youth in Korea also have.