MINI Factory Tour in Oxford – Behind the Scenes of a British Icon

Get exclusive access to the home of MINI on this award-winning, 100-minute factory tour in Oxford. Begin your journey with a warm welcome and an introduction to the plant’s rich history and significance. For over a century, cars have been built at this storied site – now the only place in the UK that builds the MINI, an iconic British car beloved worldwide. Feel the heritage come alive as you hear how a humble Oxford factory evolved into a state-of-the-art facility, crafting a true automotive legend.

Inside the assembly hall at MINI Plant Oxford – witness the birth of new MINIs as thousands of parts come together on the production line.

As the tour continues, follow your expert guide onto the production floor for an up-close view of MINI production in action. You’ll see the entire build process unfold, from the “Body-in-White” stage – where the car’s bare metal shell is welded together – through to the bustling assembly lines where each MINI is brought to life. Watch in awe as parts are seamlessly joined by teams of skilled engineers and high-tech robots.

The iconic MINI’s personality shines through in every detail, and each car rolls off the line uniquely personalised. With up to 1,000 new MINIs produced here each day, the scale and precision of the operation will leave you amazed. After witnessing today’s production, get a sneak peek at tomorrow.

In the final leg of your tour, explore how MINI Plant Oxford is gearing up for the era of electric mobility and innovation. Learn about the plant’s groundbreaking steps towards sustainability and see how the first all-electric MINI was crafted on these very lines. You’ll discover how this facility is constantly evolving to stay at the forefront of automotive technology, ensuring that MINI’s clever design and spirit remain cutting-edge for years to come.

This behind-the-scenes adventure is truly a one-of-a-kind opportunity to step inside one of Britain’s most modern car factories. With exclusive access to areas normally off-limits, you’ll gain insights and memories that will delight any car lover or MINI fan. The tour’s engaging storytelling and dynamic sights make it perfect for visitors of all ages, whether you choose the Standard, Family, or VIP experience.

Don’t miss your chance to walk in the footsteps of MINI’s makers – book your tour now and be part of the MINI legend!