Essaouira – The Pearl of the Atlantic Essaouira, often called the jewel of Morocco’s Atlantic coast, is a must-visit destination during any trip to Marrakech. This charming coastal city, with its whitewashed houses and laid-back atmosphere, offers the perfect escape from the sometimes hectic rhythm of Marrakech. Its historic medina, recognised as a UNESCO World Heritage Site, is a treasure of architecture and culture. Strolling through its winding streets, you’ll discover a harmonious blend of Moroccan tradition and coastal charm — from bustling souks and artisan workshops to vibrant cafés and sea-view terraces. Bathed by the refreshing Atlantic breeze, Essaouira is not only a place to relax but also to immerse yourself in history, culture, and authentic Moroccan life.