Step inside the Lavazza Museum and discover Turin through one of Italy’s most iconic cultural rituals: coffee. During this private guided experience, you’ll explore immersive exhibition spaces where design, technology, photography, and interactive installations tell the storey of Lavazza and the evolution of Italian coffee culture. Accompanied by a dedicated guide, you’ll journey through the museum’s thematic areas while learning about espresso traditions, innovation, advertising, and the global influence of one of Italy’s most renowned brands. The experience concludes with a guided coffee tasting, where aromas, flavours, and sensory details transform a simple cup of coffee into a deeper cultural experience. Perfect for couples, small groups, and curious travellers looking for a more refined and intimate way to experience Turin.