In Chum Show Nha Trang, the word “CHUM” carries two profound layers of meaning — deeply rooted in Vietnamese folk culture while conveying a humanistic message of love and connection. Firstly, “chum” refers to a traditional household jar familiar to Vietnamese life — used to store water, rice, or wine — but it holds a deeper symbolic value. In folk beliefs, the water jar symbolises femininity (Mother Goddess energy) and represents the cycle of life, death, and rebirth, reminding people of life itself, nourishment, and the preservation of their roots. This image serves as the artistic soul and core inspiration throughout the entire performance. On the other hand, in the Cham language and several indigenous Central Highlands dialects, “chum” means “kiss” — a symbol of love, unity, and healing. Thus, “Chum Show” is more than a stage performance; it’s an emotional journey that allows audiences to feel the harmony between humans and nature, past and present.