Alassio is a beautiful town in Liguria, known as the “queen” of the Riviera delle Palme, the stunning stretch of coastline along the western Ligurian Riviera. Begin your journey in Piazza Matteotti, the lively heart of Alassio and the ideal starting point to discover its historical and artistic identity. Surrounded by elegant buildings and glimpses of everyday local life, this square opens the way to one of the town’s most iconic views: the picturesque Molo di Alassio – Pontile Mario Bestoso. Gracefully extending into the sea, this wooden pier offers stunning views of the Ligurian coastline and is the perfect place to feel the sea breeze and take unforgettable photos.

From here, follow your local guide through the charming narrow streets of the old town, where history reveals itself in every corner. Reach the Church of Saint Ambrogio, Alassio’s main place of worship, with its impressive Renaissance façade and Romanesque-Gothic bell tower. Inside, the beautiful Baroque interiors and frescoes depicting scenes from the saint’s life reveal the deep spiritual and artistic heritage of the town.

Continue to one of Alassio’s most famous landmarks: the Budello di Alassio. This narrow pedestrian street running parallel to the sea is the vibrant soul of the town. Lined with historic buildings, boutiques, cafés, and artisan shops, it offers a lively atmosphere where tradition and modern life blend together. Walking through the Budello is the perfect way to immerse yourself in the authentic rhythm of Ligurian life.

Next, reach one of Alassio’s most iconic symbols: the Muretto di Alassio. This unique artistic landmark is decorated with hundreds of colourful ceramic tiles signed by celebrities from all over the world, creating a vibrant mosaic of memories and international connections. Created in 1953 thanks to Mario Berrino and Ernest Hemingway, the wall also features the famous bronze sculpture “Gli Innamorati” and a romantic postbox where visitors can leave love letters, making Alassio known as the “City of Lovers.”

Continue your journey along the scenic seafront promenade, where Art Nouveau buildings, sea views, and elegant cafés create a refined Mediterranean atmosphere. Here your guide will share stories and anecdotes about the artists, writers, and famous personalities who have been inspired by Alassio over time—a blend of history, art, and Mediterranean elegance that leaves every visitor with an unforgettable memory of the Ligurian west coast.

The tour concludes at the Torrione Saraceno, also known as Torrione della Coscia. This ancient 16th-century defensive bastion is a testament to Alassio’s strategic maritime past. Built to protect the coastline from pirate raids, it offers spectacular panoramic views of the sea and coastline, combining historical significance with breathtaking scenery.