Leave Agadir in a comfortable minibus and head north, with a short stop at an argan oil women’s cooperative to see simple, traditional methods. If conditions allow, pause for a quick photo of the famous goats in argan trees, a fun, very local sight.

Arrive in Essaouira (Mogador) for a brief orientation, then enjoy 3–4 hours of free time to explore at your own pace. Walk the UNESCO-listed medina, climb the Sqala ramparts, wander the fishing port, stroll the long Atlantic beach and Moulay Hassan square, or try optional camel and horse rides along the shore.

For lunch, the port area offers many small seafood grills where you can enjoy fresh fish side by side with the locals, choosing your catch directly from the stalls. The old town’s mix of white-and-blue lanes, ocean views, and artisan workshops makes it one of Morocco’s most charming coastal cities.

In the late afternoon, meet your driver and relax on the ride back to Agadir with hotel pickup and drop-off included.