Florence Travel Guide

Tourist Guide

Photo provided by Travel Oregon
Photo provided by Travel Oregon
Photo provided by Travel Oregon
Photo provided by Travel Oregon
Photo provided by Travel Oregon

When people talk about the dramatic cliffs, breaking waves and evergreen coastline of the northern Pacific Coast, this is what they mean.

Surrounded by state parks, scenic vistas and gorgeous drives through windy coastal roads, Florence offers a fantastic piece of Pacific Northwestern shoreline. Located along 10 miles (16 kilometres) of continuous beaches, it’s also a centre for recreational activities. Set out on a kayak at the Siuslaw Water Trail. Cut through vigorous waves on your own surfboard, just a few miles from the Sea Lion Caves.

Try surf fishing with a weighty line to resist the breaking waves. Roll up your pant legs, grab a bucket and wade for clams during low tide. For a quieter afternoon, set a crab trap on the docks and wait for an easy catch. Relax on a beach towel and nap to the sound of waves gently lapping the sand. No matter your energy level, you will find the pace of activity that’s right for you.

Drive south of Florence and visit the Oregon Dunes National Recreation Area to observe a dramatic contrast of landscapes. On a windy day, watch dune sands swirl under alpine tree growth sprouting on the beach. Or, head north to the Siuslaw National Forest and its vast array of wilderness trails. Bring water and a backpack to take advantage of one of the many daylong hikes in the area.

For striking scenery, drive along Highway 101 along one of the most beautiful road trips in America. Start anywhere along the highway. The drive north or south is a breathtaking journey past forest, beach and rocky cliffs. It’s something you will remember for a lifetime.

To get here, fly into Eugene, Oregon and drive around 70 miles (113 kilometres) east to Florence. Stay in an inland motel or in a hotel poised high atop a craggy face with waves breaking below. Rent a holiday home or set up your tent or RV at a campground. Many fall in love with the special atmosphere of Florence, returning year after year for a refreshing holiday.

Driftwood Shores Resort And Conference Center

Driftwood Shores Resort And Conference Center

3 out of 5
88416 1st Ave, Florence, OR
The price is AU$237 per night from 2 Nov to 3 Nov
AU$237
2 Nov - 3 Nov
includes taxes & fees
Stay at this 3-star beach hotel in Florence. Enjoy free WiFi, free parking, and a beach locale. Our guests praise the helpful staff and the clean rooms in our ...
8.2/10 Very Good! (1,066 reviews)
"Live ocean view. Beach. Balcony view of beach."

Reviewed on 15 Oct 2025

Driftwood Shores Resort And Conference Center
Travelodge by Wyndham Florence

Travelodge by Wyndham Florence

2.5 out of 5
1084 Coast Highway 101, Florence, OR
The price is AU$123 per night from 2 Nov to 3 Nov
AU$123
2 Nov - 3 Nov
includes taxes & fees
Stay at this hotel in Florence. Enjoy free WiFi, free parking, and an outdoor pool. Our guests praise the helpful staff and the clean rooms in our reviews. Popular ...
6.6/10 (835 reviews)
"Nice place. Quiet and clean, with friendly staff. The only mild disappointment was that the hot tub "jets" were super weak. Otherwise, a great experience."

Reviewed on 7 Oct 2025

Travelodge by Wyndham Florence
Quality Inn Florence

Quality Inn Florence

2.5 out of 5
2475 Highway 101, Florence, OR
Fully refundableReserve now, pay when you stay
The price is AU$156 per night from 12 Nov to 13 Nov
AU$156
12 Nov - 13 Nov
includes taxes & fees
Book a stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the breakfast and the helpful staff ...
8.2/10 Very Good! (1,011 reviews)
"Excellent breakfast. Little crouded"

Reviewed on 11 Oct 2025

Quality Inn Florence
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Urban Glamping

Urban Glamping

Florence
Stay at this vacation home in Florence. Enjoy free WiFi, cable/satellite TV service, and an in-room coffeemaker. Popular attractions Sandpines Golf Course and ...
9.6/10 Exceptional! (76 reviews)
"Amazing! We will return👍😊"

Reviewed on 21 Sept 2025

Urban Glamping
Little Beach Bungalow - just two blocks to beach! WIFI. Partial ocean views

Little Beach Bungalow - just two blocks to beach! WIFI. Partial ocean views

Florence
Book a stay at this family-friendly vacation home in Florence. Enjoy laundry facilities, patios, and Netflix. Popular attractions Heceta Beach and North Jetty ...
9.8/10 Exceptional! (213 reviews)
"Bungalow was at the end of the short road, with a wooded area that made it very private, but the view from the house, deck, and the fire pit was the ocean and the local hotel’s roof. We could hear the waves all of the time. And it was a short walk to the beach. Really great!"

Reviewed on 27 Sept 2025

Little Beach Bungalow - just two blocks to beach! WIFI. Partial ocean views
New Listing! Cozy beachfront getaway with amazing views and miles of sandy beaches

New Listing! Cozy beachfront getaway with amazing views and miles of sandy beaches

Florence
Book a stay at this beach vacation home in Florence. Enjoy a beach locale, laundry facilities, and an in-room coffeemaker. Popular attractions Heceta Beach and ...
8.8/10 Excellent! (57 reviews)
"Pros: Everything inside the home was good! Stuff was clean. Most everything was provided. The only thing was that the view you get of the ocean is from the second floor. I don't know if I missed that in the listing, otherwise the home was perfect. No need for AC as the windows above and below are ..."

Reviewed on 28 Sept 2025

New Listing! Cozy beachfront getaway with amazing views and miles of sandy beaches
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Popular places to visit

Activities

Reviews of Florence

4
Top destination
5 - Excellent
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5 - Excellent 33%
4 - Good
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4 - Good 33%
3 - Okay
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2 - Disappointing
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5/5 - Excellent

Verified traveller

The dunes tour is a must. We went with Sandland adventures and they were great.