Borås Travel Guide

Tourist Guide

A waterfront promenade with colorful flowers, a canal, and buildings with red-tiled roofs.
A cityscape at night with illuminated buildings, a prominent tower, and a fountain.
A panoramic view of a cityscape with a prominent church, dense residential areas, and a mix of historic and modern architecture.
A waterfront with colorful flowers and historic buildings.
A nighttime cityscape with illuminated buildings, a prominent tower, and a river.

Between the zoo and the adventure park, there is no end to the fun for families visiting this Swedish city, which is also very artistic.

Located just inland from Gothenburg, Borås attracts thousands of Swedish and international holiday makers each year. No wonder, because it’s a fun and creative city, with awe-inspiring street art covering whole buildings and plenty of indoor and outdoor family attractions to discover.

Borås has a long and proud textile history and Swedish couture is still a major industry here today. Visit the Textilmuseet and the Textile Fashion Centre to learn all about the early days of weaving and contemporary methods, materials and designs.

If you want to learn more, visit the Borås Museum in Ramna Park, which is also home to a 17th-century church, the Ramnakyrkan, and a cool summer café.

Borås is known as a creative hub and one of its coolest events is the No Limit Street Art festival, which first took place in 2014. As the name suggests, the artists were given a “free pass” and didn’t have to submit their entries in advance. The resulting artworks are abstract and life-like, colourful and moody, simple and mind-boggling. Walk around to discover giant murals on the sides of tall apartment blocks and offices, but also tiny hidden ones on ground level.

Explore more of Borås’ creative side at the permanent indoor art hubs in town, such as the Borås Museum of Modern Art, Culture House in the City Library, Wärenstams and the Abecita Art Museum.

Take the family to the central Borås Djurpark (Zoo) to meet the city’s cute, scary and amazing residents. The spacious animal enclosures have been designed to resemble the original habitat of each species and make any zoo visit feel a bit like a wildlife safari.

The city’s Navet Science Centre is fun for older kids. The Upzone Adventure Park is positively thrilling to visit and it’s easy to get to the Liseberg Amusement Park from Borås as well.

Our guide on where to stay in Borås

Find the best Borås areas for the activities you enjoy most. Learn more about Borås
Learn more about Borås

Centrum

If you're spending some time in Centrum, Stadsparksbadet Water Park and Navet Science Center are top sights worth seeing.

Quality Hotel Grand Boras

Quality Hotel Grand Boras

4 out of 5
Hallbergsplatsen 2 Borås
The price is AU$126 per night from 26 July to 27 July
AU$126
per night
26 July - 27 July
Stay at this hotel in Borås. Enjoy 2 bars/lounges, breakfast (surcharge) and parking (surcharge). Our guests praise the helpful staff in their reviews. Popular ...
8.6/10 Excellent! (1,226 reviews)
"Room could have cleaner"

Reviewed on 23 Apr 2026

Quality Hotel Grand Boras
Scandic Plaza Borås

Scandic Plaza Borås

4 out of 5
Allégatan 3 Borås
The price is AU$140 per night from 26 July to 27 July
AU$140
per night
26 July - 27 July
Stay at this business-friendly hotel in Borås. Enjoy free Wi-Fi, breakfast (surcharge) and a fitness centre. Our guests praise the helpful staff in their reviews. ...
Scandic Plaza Borås
Comfort Hotel Jazz, Borås

Comfort Hotel Jazz, Borås

2.5 out of 5
Allègatan 21 Borås
The price is AU$125 per night from 9 Aug to 10 Aug
AU$125
per night
9 Aug - 10 Aug
Stay at this business-friendly hotel in Borås. Enjoy free breakfast, free Wi-Fi and a nightclub. Our guests praise the helpful staff in their reviews. Popular ...
8.2/10 Very good! (1,013 reviews)
"To the English Arsenal Supporter Night Staff - you are amazing! All staff were polite and welcoming and the hotel was very clean. Everyone was super nice!"

Reviewed on 21 June 2026

Comfort Hotel Jazz, Borås
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Waterfront Cabins Studio Apartments

Waterfront Cabins Studio Apartments

2.5 out of 5
12 Kvillepiren Gothenburg Västra Götalands län
Stay at this aparthotel in Gothenburg. Enjoy free Wi-Fi, parking (surcharge) and a 24-hour front desk. Popular attractions Liseberg Amusement Park and Nya Ullevi ...
8.8/10 Excellent! (694 reviews)
"Good parking and clean rooms"

Reviewed on 11 July 2026

Waterfront Cabins Studio Apartments
Jönköping Hotel Apartments

Jönköping Hotel Apartments

2.5 out of 5
76 Huskvarnavägen Jonkoping Jönköpings län
Stay at this aparthotel in Jonkoping. Enjoy free parking, laundry facilities and rainfall showerheads. Popular attractions Husqvarna Garden and Rosenlundsbaden ...
7.6/10 Good! (455 reviews)
"Parkering på hotellet (man får ett parkeringstillstånd att lägga vid rutan. Finns även elbilsladdare (långsam men billig) Jag hade kylskåp, spis och lite glas, tallrikar och så. Fräsha toaletter och duschar. Ingen frukost finns. Billigt så förväntar man sig Grand Hotel så lär man bli besviken, Manfår ..."

Reviewed on 12 July 2026

Jönköping Hotel Apartments
First Camp Lilleby

First Camp Lilleby

3 out of 5
Lillebyvägen 100 Torslanda Torslanda
Stay at this family-friendly cabin in Hisingen. Enjoy free Wi-Fi, free parking and laundry facilities. Popular attractions Göteborgs Gokartcenter and Lilla Varholmen ...
8/10 Very good! (286 reviews)
Great for us, but not if you were too picky!
"Perfect for what we wanted as a couple with a 3 year old. We didn’t have high expectations, so all good. The cabin was a bit tired and worn and was boiling hot. Shower good and ice box was large. Play park not brilliant and a bit noisy at night!!"

Reviewed on 17 June 2023

First Camp Lilleby
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Stay near popular Borås attractions