South Coast
Relax and enjoy Jamaica’s South Coast, with stunning miles of dreamy beaches framed by lush forests and a sparkling blue sea. Away from the north’s luxury resorts, you’ll find a more relaxed pace of life and the authentic spirit of Jamaica.
This coastline encompasses the luxury vacation town of Negril on its western tip and the dramatic cliffs of West End just south. Visit the Black River shipping port, to see historic 19th-century buildings. Experience typical village life of today in Lacovia.
Bathe and bask in sun-drenched wonder at 6-mile-long (10-kilometer) Treasure Beach, known for its unique colorful sand. See some of the best vistas of the South Coast here in a collection of several different coves. East of the beach is the famous Lover’s Leap cliff. Along the South Coast see towns that have been sheltered from the tourist boom, including the old-world colonial village of Malvern and coastal Spanish Town.
This area is far less developed than the rest of Jamaica so you can get a sense of how pre-colonial landscapes appeared. Find traditional homesteads in its quiet hills. It’s an atmospheric region in which to get in the saddle to explore the place on a horse. Notice that some areas have more desert-like, arid climates and even cacti.
Taste local seafood delights in simple hut restaurants, some made of old boat hulls. On your way to the inland town of Mandeville, enjoy your drive along Bamboo Avenue, which, as its name suggests, is a road flanked by thick bamboo plants. See how Jamaica’s iconic rum is made at Appleton Estate.
Spend a day sightseeing in Jamaica’s famous capital, Kingston, once known as a place of sin and vice. See pieces of military history in Port Royal.
The South Coast has fewer tourists and facilities than northern areas, but is generally safer. Bring maps and be wary of rough roads. Call on friendly locals if you need help.