{"id":31,"date":"2023-11-11T23:58:49","date_gmt":"2023-11-11T23:58:49","guid":{"rendered":"https:\/\/www.expedia.com.au\/travel-trends-unpack-24\/?p=31"},"modified":"2023-11-13T08:56:45","modified_gmt":"2023-11-13T08:56:45","slug":"gen-gen-ai","status":"publish","type":"post","link":"https:\/\/www.expedia.com.au\/travel-trends-unpack-24\/gen-gen-ai\/","title":{"rendered":"Get ready for &#8216;Gen Gen AI&#8217;"},"content":{"rendered":"<div class=\"one-key-block expedia-trends-9140c-rev wp-block-expedia-trends-trends-article-article-hero\">\n\t\t\t<div class=\"one-key-block-container\"><div class=\"wp-block-expedia-trends-trends-article-article-hero-image\">\n\t\t\t<img decoding=\"async\" class=\"one-key-responsive-large\" src=\"https:\/\/www.expedia.com.au\/travel-trends-unpack-24\/wp-content\/uploads\/2023\/11\/Gen-AI-Hero-4.jpg\" srcset=\"https:\/\/www.expedia.com.au\/travel-trends-unpack-24\/wp-content\/uploads\/2023\/11\/Gen-AI-Hero-4.jpg 1013w, https:\/\/www.expedia.com.au\/travel-trends-unpack-24\/wp-content\/uploads\/2023\/11\/Gen-AI-Hero-4-271x300.jpg 271w, https:\/\/www.expedia.com.au\/travel-trends-unpack-24\/wp-content\/uploads\/2023\/11\/Gen-AI-Hero-4-926x1024.jpg 926w, https:\/\/www.expedia.com.au\/travel-trends-unpack-24\/wp-content\/uploads\/2023\/11\/Gen-AI-Hero-4-768x849.jpg 768w\" alt=\"\" \/>\n\t\t\t\t\t \t\t\t <img decoding=\"async\" class=\"one-key-responsive-small\" src=\"https:\/\/www.expedia.com.au\/travel-trends-unpack-24\/wp-content\/uploads\/2023\/11\/Gen-AI-Hero-4.jpg\" srcset=\"https:\/\/www.expedia.com.au\/travel-trends-unpack-24\/wp-content\/uploads\/2023\/11\/Gen-AI-Hero-4-271x300.jpg 271w, https:\/\/www.expedia.com.au\/travel-trends-unpack-24\/wp-content\/uploads\/2023\/11\/Gen-AI-Hero-4-926x1024.jpg 926w, https:\/\/www.expedia.com.au\/travel-trends-unpack-24\/wp-content\/uploads\/2023\/11\/Gen-AI-Hero-4-768x849.jpg 768w, https:\/\/www.expedia.com.au\/travel-trends-unpack-24\/wp-content\/uploads\/2023\/11\/Gen-AI-Hero-4.jpg 1013w\" \/>\n\t\t<\/div>\n\t\t<div class=\"wp-block-expedia-trends-trends-article-article-hero-content\">\n\t\t\t<div class=\"content-top\">\t\n\t\t\t\t<div class=\"expedia-trends-tag-container expedia-trends-9140c-rev\"><span>UNPACK &#8217;24<\/span><\/div>\n\t\t\t\t<div class=\"one-key-eyebrows-2 expedia-trends-9140c-rev\">November 2023<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"content-middle\">\n\t\t\t\t\n\t\t\t\t<h1 class=\"expedia-trends-9140c-rev \">Get ready for &#8216;Gen Gen AI&#8217;<\/h1>\n\t\t\t\t<div class=\"one-key-bylines\">\t\n\t\t\t\t\t\t\t\t<div class=\"one-key-eyebrows-2 one-key-full-width-hidden one-key-mobile-hidden expedia-trends-9140c-rev\">By Kate Bussmann<\/div>\n\t\t\t\t\t\t\t\t<div class=\"one-key-eyebrows-2 one-key-full-width-hidden one-key-mobile-hidden expedia-trends-9140c-rev\"><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"content-bottom\">\n\t\t\t\t<p class=\"expedia-trends-9140c-rev\">If 2023 was the year that generative AI won headlines, 2024 will be the year it transforms travel booking forever<\/p>\n\t\t\t\t<div class=\"one-key-eyebrows-2 one-key-text-padding-top expedia-trends-9140c-rev\">November 2023<\/div>\n\t\t\t<\/div>\n\t\t<\/div><\/div>\n\t\t\t\t<\/div>\n\n\n<div class=\"wp-block-group sidebar-outer-container-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group sidebar-container-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-one-key-feature-article-side-rail one-key-fade\"><div class=\"side-rail-wrapper\"><div class=\"mobile-side-rail-container\"><div><\/div><div><\/div><div><\/div><\/div><div class=\"side-rail-container first\"><div class=\"one-key-subhead-3\">Share article<\/div><a><svg class=\"one-key-chevron-link\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" 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109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z\"><\/path><\/svg><\/a><button class=\"one-key-copy-link one-key-caption-1\"><\/button><\/div><\/div><div class=\"side-rail-container\"><div class=\"side-rail-image-rows\"><div class=\"side-rail-image-row\"><\/div><div class=\"side-rail-image-row\"><\/div><div class=\"side-rail-image-row\"><\/div><\/div><div class=\"side-rail-container last\"><div class=\"side-rail-content\"><div class=\"form-inputs\"><div id=\"destination-button-container\" role=\"button\" tabindex=\"1\" class=\"placeholder\">Going to<\/div><div class=\"popover-picker\" id=\"location\"><div class=\"popover-close\" onclick=\"jQuery(this).parent().hide();\">X<\/div><div class=\"destination-input-container\" role=\"button\" tabindex=\"1\"><input type=\"text\" placeholder=\"Going to\" name=\"destination-input\" id=\"destination-input\"\/><\/div><div class=\"results\"><div class=\"no-results\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M28 26.1243L21.1745 19.2989C22.3824 17.6995 23.0987 15.708 23.0987 13.5493C23.0987 8.27538 18.8233 4 13.5493 4C8.27538 4 4 8.27538 4 13.5493C4 18.8233 8.27538 23.0987 13.5493 23.0987C15.708 23.0987 17.6995 22.3824 19.2989 21.1745L26.1243 28L28 26.1243ZM20.4461 13.5493C20.4461 17.3583 17.3583 20.4461 13.5493 20.4461C9.74037 20.4461 6.65259 17.3583 6.65259 13.5493C6.65259 9.74037 9.74037 6.65259 13.5493 6.65259C17.3583 6.65259 20.4461 9.74037 20.4461 13.5493Z\" fill=\"#191E3B\"><\/path><\/svg><p class=\"one-key-body-3\">Search by destination, accommodation or landmark<\/p><\/div><div class=\"results-list hide\"><\/div><\/div><button id=\"location-submit\" class=\"modal-submit\">Submit<\/button><\/div><div id=\"datepicker-button-container\"><input type=\"text\" id=\"datepicker\"\/><input type=\"hidden\" name=\"date-value\" id=\"date-value\"\/><\/div><div id=\"travelers-button-container\" role=\"button\" tabindex=\"1\" class=\"placeholder\">Travelers<\/div><div class=\"popover-picker\" id=\"traveler\"><div class=\"popover-close\" onclick=\"jQuery(this).parent().hide();\">X<\/div><p class=\"one-key-subhead-3\"><\/p><div class=\"popover-content\" id=\"room-1\"><div class=\"counter-container\"><p>Adults<\/p><div class=\"counter-control\"><button id=\"deincrement-adults\" class=\"counter-button\">&#8211;<\/button><div class=\"counter\" id=\"counter-adults-1\">1<\/div><button id=\"increment-adults\" class=\"counter-button\">+<\/button><\/div><\/div><div class=\"counter-container\"><div class=\"counter-category-container\"><p>Children<\/p><p class=\"one-key-caption-1\">Ages 0 to 17<\/p><\/div><div class=\"counter-control\"><button id=\"deincrement-children\" class=\"counter-button\">&#8211;<\/button><div class=\"counter\" id=\"counter-children-1\">1<\/div><button id=\"increment-children\" class=\"counter-button\">+<\/button><\/div><\/div><\/div><button id=\"add-room-button\">+ Add another room<\/button><button id=\"travelers-submit\" class=\"modal-submit\">Submit<\/button><\/div><div class=\"misc-addon-container\"><input type=\"checkbox\" id=\"flight\" name=\"flight\"\/><label for=\"flight\">Add a flight<\/label><input type=\"checkbox\" id=\"car\" name=\"car\"\/><label for=\"car\">Add a car<\/label><\/div><\/div><\/div><a class=\"one-key-button-2\">Search<\/a><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-group sidebar-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>In 2023, generative AI came of age. It was the year when millions of us experimented with online chatbots and image generators, awed by the capabilities of this burgeoning technology. From the ability to have \u201cconversations\u201d with fictional characters to near-instantaneously created artworks, generative AI\u2014computer programs that use machine learning and artificial intelligence models to generate text, images, audio and more\u2014has become ever more impressive.<br><br>But it\u2019s not just its powerful capabilities that are making headlines, it\u2019s the fact that it\u2019s so easily accessible to all. Move over \u201cdigital natives\u201d: \u201cGeneration generative AI\u201d has arrived\u2014call it Gen Gen AI for short.&nbsp;&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-one-key-storytelling-toolkit-inline-image one-key-inline-image-right one-key-fade\"><div class=\"wp-block-one-key-inline-image-image\"><figure class=\"medium_3_4\"><img decoding=\"async\" src=\"https:\/\/www.expedia.com\/magazine\/wp-content\/uploads\/2023\/11\/Gen-AI-Image-2-2-640x853.jpg\"\/><figcaption role=\"textbox\">AI can sift through reviews so travelers don\u2019t have to<\/figcaption><\/figure><\/div><div class=\"wp-block-one-key-inline-image-content\"><h3>App chats<\/h3><p>While for many, generative AI is a fun toy to experiment with, industries from healthcare to journalism are waking up to its potential\u2014and travel is no exception. <br><br>In fact, in April, Expedia Group announced a partnership with ChatGPT, bringing the enormously popular chatbot into Expedia\u2019s app. Travelers can use it as a trip-planning tool, asking it for recommendations for stays or experiences based on budget, dates, or circumstances (like if you\u2019re looking for family-friendly resorts, or a hotel that\u2019s welcoming to LGBTQ+ families). \u00a0\u00a0<\/p><\/div><\/div>\n\n\n\n<p>The idea is to circumvent that moment of overwhelm when you\u2019re trying to decide where to go on vacation\u2014and find yourself with dozens of open tabs, and far too much choice.<br><br>\u201cThere are roughly 1.2 quadrillion variables across hotels alone, when you factor in different room types, date ranges and price points,\u201d says Rathi Murthy, CTO and President of Expedia Product and Technology. \u201cWe\u2019ve been using AI for years to make travel easier by offering the right options to the right travelers at the right price throughout their journey.\u201d&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-one-key-storytelling-toolkit-inline-image one-key-fade\"><div class=\"wp-block-one-key-inline-image-image\"><figure class=\"medium_3_4\"><img decoding=\"async\" src=\"https:\/\/www.expedia.com\/magazine\/wp-content\/uploads\/2023\/11\/Gen-AI-Image-1-2-640x853.jpg\"\/><figcaption role=\"textbox\">Travelers are ready to see what AI can do for them<\/figcaption><\/figure><\/div><div class=\"wp-block-one-key-inline-image-content\"><h3>AI advice<\/h3><p>Machine learning, she explains, is also built into Price Tracking, a members-only feature on the Expedia app which can track the price of a flight and help you decide when to book. There are also AI-powered recommendations that suggest the best room type for travellers, based on 40 factors, such as who\u2019s travelling, where they\u2019re going and for how long. \u201cWe know it\u2019s difficult to compare apples to apples when looking for places to stay, so we built Smart Shopping,\u201d says Murthy. \u201cIt reads through the different attributes of each room\u2014like if there is a king-sized bed or a suite\u2014and then uses AI to recommend the best room for them.\u201d <\/p><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Vacation innovations<\/h3>\n\n\n\n<p>That recommendation, she adds, is based on signals gathered about their trip, such as what\u2019s popular among solo travelers. Other products that use generative AI include property and amenity answers, which use the technology to sift through guest reviews so travelers don\u2019t have to; and dynamic travel guides that provide insights into hotel prices, weather conditions, and crowd levels for the most-visited cities in the world.<br><br>And travellers are ready to see what AI can do for them: While in 2023, just 15%* of Australian travellers said they used conversational AI to plan a trip, data from a global survey** conducted by Expedia Group indicates that number may dramatically increase. Nearly 40% would now be likely to use generative AI to help find a hotel or holiday rental, a third would use it to compare flight options or simply get inspiration on where to go, and 29% would use it to find activities and things to do. If only it could learn to pack our suitcases too&#8230;\u00a0<\/p>\n\n\n\n<p class=\"footnote\" style=\"font-size:0.7rem\"><em>From <a target=\"_blank\" href=\"https:\/\/www.nrgmr.com\/our-thinking\/lifestyle\/ai-and-travel\/\">a 2023 report by NRG<\/a><\/em>.<\/p>\n\n\n\n<p class=\"footnotes\" style=\"font-size:0.7rem\"><em>Based on consumer research conducted among 20,000 respondents across 14 countries by OnePoll between Sept. 12 &#8211; Oct. 5, 2023, on behalf of Expedia Brands.&nbsp;<\/em><\/p>\n\n\n\n<div class=\"wp-block-one-key-storytelling-toolkit-bio-breaker one-key-fade\"><div class=\"one-key-block-container\"><div class=\"bio-top\"><div class=\"bio-image\"><img decoding=\"async\" src=\"https:\/\/www.expedia.com\/magazine\/wp-content\/uploads\/2023\/11\/Artboard-1-copy-3Kate.jpg\"\/><\/div><div class=\"bio-content\"><p class=\"bio-name one-key-subhead-4\">Kate Bussmann<\/p><p class=\"bio-title\">Writer<\/p><\/div><button class=\"bio-carat\"><svg class=\"closed\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M25.3227 14.3431L23.3145 12.335L16.0002 19.6492L8.68592 12.335L6.67773 14.3431L16.0002 23.6656L25.3227 14.3431Z\" fill=\"#191E3B\"><\/path><\/svg><\/button><\/div><div class=\"bio-description one-key-body-3\">\n<p>Kate Bussmann is an editor at Expedia Group, covering all aspects of culture and style. She has hosted live and online events, written and edited for titles including <em>The Times<\/em>, <em>The Telegraph<\/em>, <em>InStyle<\/em>, <em>Glamour<\/em>, and <em>Marie Claire,<\/em> and appeared on NPR, the BBC and Sky News. She has lived in London, New York and Naples, and one day plans to move to Paris.<\/p>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n\n<div class=\"one-key-block one-key-theme-bex-blue wp-block-one-key-app-download\">\n\t\t\t<div class=\"one-key-block-container\">\n\t\t\t\t<div class=\"wp-block-one-key-app-download-image\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.expedia.com.au\/travel-trends-unpack-24\/wp-content\/plugins\/one-key\/src\/feature\/app-download\/image.jpg?v1.1\" alt=\"\" \/>\n\t\t\t\t<\/div>\t\n\t\t\t\t<div class=\"wp-block-one-key-app-download-content\">\n\t\t\t\t\t<div class=\"wp-block-one-key-app-download-content-container\">\n\t\t\t\t\t\t<div class=\"one-key-subhead-1\">\n\t\t\t\t\t\t\tDownload our app to save<\/br>\n\t\t\t\t\t\t\t<span class=\"one-key-subhead-1\">with member prices.<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<p class=\"one-key-body-3\">Scan the QR code or select one of the links below.<\/p>\n\t\t\t\t\t\t<div class=\"wp-block-one-key-app-download-container one-key-body-5\">\n\t\t\t\t\t\t\t<div class=\"wp-block-one-key-app-download-apple\"><a href=\"https:\/\/expe.app.link\/?~customer_campaign=BRAND&#038;~customer_ad_name=BEX.BRAND.DIGITALEDITORIAL.APPBANNER&#038;~customer_ad_set_name=EXPEDIA-US&#038;~customer_placement=BEX.BRAND.DIGITALEDITORIAL.MWEB&#038;%24desktop_url=https%3A%2F%2Fwww.expedia.com%2Fapp&#038;%24canonical_url=https%3A%2F%2Fwww.expedia.com\" target=\"_blank\">Download from the App Store<\/a><\/div>\n\t\t\t\t\t\t\t<div class=\"wp-block-one-key-app-download-google\"><a href=\"https:\/\/expe.app.link\/?~customer_campaign=BRAND&#038;~customer_ad_name=BEX.BRAND.DIGITALEDITORIAL.APPBANNER&#038;~customer_ad_set_name=EXPEDIA-US&#038;~customer_placement=BEX.BRAND.DIGITALEDITORIAL.MWEB&#038;%24desktop_url=https%3A%2F%2Fwww.expedia.com%2Fapp&#038;%24canonical_url=https%3A%2F%2Fwww.expedia.com\" target=\"_blank\">Download from Google Play<\/a><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"wp-block-one-key-app-download-qr one-key-responsive-large one-key-body-5\">\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>If 2023 was the year that generative AI won headlines, 2024 will be the year it transforms travel booking forever<\/p>\n","protected":false},"author":1,"featured_media":32,"comment_status":"open","ping_status":"open","sticky":false,"template":"trends.php","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - 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