{"id":12517,"date":"2026-10-14T21:00:00","date_gmt":"2026-10-14T21:00:00","guid":{"rendered":"https:\/\/www.expedia.com.au\/newsroom\/?p=12517"},"modified":"2026-10-14T21:00:00","modified_gmt":"2026-10-14T21:00:00","slug":"unpack-27-expedia-and-stayz-unveil-the-trends-driving-travel-in-2027-2","status":"publish","type":"post","link":"https:\/\/www.expedia.com.au\/newsroom\/unpack-27-expedia-and-stayz-unveil-the-trends-driving-travel-in-2027-2\/","title":{"rendered":"Unpack ’27: Expedia and Stayz Unveil the Trends Driving Travel in 2027"},"content":{"rendered":"\n

From carefree escapes\u00a0to\u00a0hobby-inspired travel,\u00a0travellers\u00a0in 2027\u00a0are choosing trips that feel more personal and purposeful\u00a0<\/em><\/strong>\u00a0<\/p>\n\n\n\n

15 October 2026,<\/strong> SYDNEY<\/strong>\u2014 Today, Expedia Group unveiled Unpack \u201927: The Trends in Travel\u2122<\/a>, the <\/strong>annual global travel trends report from Expedia, and Stayz that details the destinations and travel behaviours expected to shape the year ahead. Powered by a combination of first-party data, insights from a survey of 26,000 travellers, and social listening, Unpack \u201927 reveals five trends \u2014 from reclaiming child-like joy, to making holidays all about hobbies and the fastest-growing travel destinations. <\/p>\n\n\n\n

\u201cTravel is about creating memories and Unpack \u201927 uncovers the destinations and experiences shaping those moments,\u201d said Ariane Gorin, CEO of Expedia Group. \u201cIn 2027, travellers are being more intentional in choosing their next adventure, seeking experiences that are more personal and purposeful to them. We\u2019re making it easier to discover, plan, and book the right trip, so travellers can spend less time managing the details and more time enjoying the moments that matter.\u201d  <\/p>\n\n\n\n

Expedia \u2013 2027 Destinations of the Year <\/strong> <\/p>\n\n\n\n

Expedia\u2019s 2027 Destinations of the Year list spotlights some of the fastest-growing travel destinations, based on real search data that identifies where traveller interest is surging. <\/p>\n\n\n\n

To help encourage travel with care, six destinations also earned Expedia\u2019s Smart Travel Health Check for managing tourism responsibly while offering rich experiences. This Expedia framework was introduced with last year\u2019s Unpack \u201926 report<\/a> and inspired by principles from the World Travel & Tourism Council\u2019s (WTTC) report on actions for sustainable tourism management<\/a>.  <\/p>\n\n\n\n

2027 Destinations of the Year<\/strong>3<\/sup><\/strong> <\/td><\/tr>
Destination<\/strong> <\/td>% Search Increase<\/strong> <\/td>Activities<\/strong> <\/td><\/tr>
South Lake Tahoe, California, U.S.<\/a> <\/td>+195% <\/td>Alpine adventure, crystal-clear waters, year-round mountain escape <\/td><\/tr>
Hyogo, Japan \u2713<\/a> <\/td>+95% <\/td>Centuries-old heritage, healing hot springs, unforgettable coastal cuisine <\/td><\/tr>
Punta del Este, Uruguay<\/a> <\/td>+65% <\/td>Chic coastal escape, golden beaches, laid-back glamour <\/td><\/tr>
Sedona, Arizona, U.S. \u2713<\/a> <\/td>+55% <\/td>Red-rock vistas, spiritual calm, adventure under endless blue skies  <\/td><\/tr>
Busan, South Korea \u2713<\/a> <\/td>+50% <\/td>Vibrant seaside city, buzzing markets, big-city energy <\/td><\/tr>
Holbox, Mexico<\/a> <\/td>+45% <\/td>Barefoot beaches, bioluminescent waters, laid-back island ease <\/td><\/tr>
Perugia, Italy \u2713<\/a> <\/td>+35% <\/td>Medieval streets, storied art, unforgettable food  <\/td><\/tr>
The Tweed, New South Wales, Australia \u2713<\/a> <\/td>+35% <\/td>Golden beaches, lush hinterland, relaxed coastal charm  <\/td><\/tr>
Niagara-on-the-Lake, Canada<\/a> <\/td>+35% <\/td>Storybook streets, scenic vineyards, lakeside charm <\/td><\/tr>
Chichester, U.K. \u2713<\/a> <\/td>+30% <\/td>History, creative culture, scenic countryside near the coast  <\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Explore the 2027 Destinations of the Year here<\/a>. <\/p>\n\n\n\n

Expedia \u2013 Un-Adulting <\/strong> <\/p>\n\n\n\n

Un-Adulting is grownup getaways full of kid-like activity. In 2027, Expedia data shows travellers are embracing Un-Adulting by swapping adult responsibilities for playful getaways that reawaken childlike joy. From theme parks to nostalgic activities, Un-Adulting trips are about wanting a carefree day (67%), a genuine break from responsibilities (56%), and want to relive childhood memories (40%).1<\/sup> <\/p>\n\n\n\n

Demand for adults-only trips is growing: <\/p>\n\n\n\n