{"id":11203,"date":"2025-10-15T19:58:09","date_gmt":"2025-10-15T19:58:09","guid":{"rendered":"https:\/\/www.expedia.com.au\/newsroom\/holiday-parks-get-a-glow-up-wotif-reports-increase-in-demand-for-aussie-park-stays\/"},"modified":"2025-10-15T19:58:09","modified_gmt":"2025-10-15T19:58:09","slug":"holiday-parks-get-a-glow-up-wotif-reports-increase-in-demand-for-aussie-park-stays","status":"publish","type":"post","link":"https:\/\/www.expedia.com.au\/newsroom\/holiday-parks-get-a-glow-up-wotif-reports-increase-in-demand-for-aussie-park-stays\/","title":{"rendered":"Holiday parks get a glow-up: Wotif reports increase in demand for Aussie park stays"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><strong><em>New insights from \u201cUnpack \u201926\u201d travel trends report reveals a rise in \u201cParks with Spark\u201d \u2014<\/em><\/strong>\u00a0<strong><em>holiday parks with stylish, resort-style amenities.<\/em><\/strong>\u00a0<\/p>\n\n\n\n<p><strong>Oct. 16, 2025, SYDNEY, AUSTRALIA \u2013<\/strong> From glamping tents with designer touches to resort-style pools and sleek amenities, Australia\u2019s holiday parks are undergoing a stylish transformation, and travellers are taking notice. According to new Wotif data in the <a href=\"https:\/\/www.wotif.com.au\/unpack26\/?brandcid=WOTIF-AU.COMMS.PR.UNPACK26.GENERIC\" target=\"_blank\" rel=\"noreferrer noopener\">Unpack \u201926<\/a> travel trend report, demand for holiday parks on Wotif is up 13% year-on-year, as more Aussies embrace the shift toward premium, design-forward stays.*&nbsp;<\/p>\n\n\n\n<p>\u201cHoliday parks are no longer just about affordability; they\u2019re about experience,\u201d said Darren Karshagen, Senior Director at Expedia Group. \u201cWe\u2019re seeing a new generation of travellers who want the charm of a park stay with the comfort and style of a boutique resort. It\u2019s a fresh take on a classic Aussie getaway.\u201d&nbsp;<\/p>\n\n\n\n<p>The report reveals that one in four Australians (27%) say they\u2019re more likely to choose a holiday park now than they were five years ago, especially when the property has undergone a stylish refresh.* And it\u2019s not just families rolling in \u2014 modern upgrades are attracting a broader audience, with couples now making up the largest group of holiday park guests (56%), followed by families (40%).&nbsp;<\/p>\n\n\n\n<p><strong>Top Picks for 2026\u2019s Parks with Spark:<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.wotif.com\/Cradle-Mountain-Hotels-Discovery-Parks-Cradle-Mountain.h7054931.Hotel-Information\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Discovery Parks Cradle Mountain<\/strong><strong>, TAS<\/strong><\/a><strong> <\/strong>\u2013 Nestled in Tasmania\u2019s wilderness, this park offers cosy cabins and access to epic hiking trails.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.wotif.com\/Keepit-Hotels-Wilderluxe-Lake-Keepit.h114437639.Hotel-Information\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Wilderluxe Lake Keepit<\/strong><strong>, NSW<\/strong><\/a><strong> <\/strong>\u2013 A lakeside glamping escape with designer tents, perfect for couples and nature lovers.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.wotif.com\/Byron-Bay-Hotels-Ingenia-Holidays-Byron-Bay.h9626975.Hotel-Information\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Ingenia Holidays Byron Bay<\/strong><strong>, NSW<\/strong><\/a><strong> <\/strong>\u2013 A coastal retreat with resort-style amenities and modern accommodation in one of Australia\u2019s most beloved beach towns.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>The 2026 list of Parks with Spark offers elevated experiences. With curated interiors, wellness features, and community-focused amenities, these upgraded parks are becoming top picks for travellers seeking connection, convenience, and a touch of luxury.&nbsp;<\/p>\n\n\n\n<p>Check out the Aussie holiday parks turning heads <a href=\"https:\/\/www.wotif.com\/unpack26\/parks-with-spark?brandcid=WOTIF-AU.COMMS.PR.UNPACK26.GENERIC\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>\u00a0<\/p>\n\n\n\n<p><strong>Wotif\u2019s Parks with Spark:<\/strong>&nbsp;<\/p>\n\n\n\n<p>*Based on holiday park demand on Wotif: September 1, 2023-May 31, 2024 vs. September 1, 2024-April 1, 2025&nbsp;<\/p>\n\n\n\n<p><strong>Third-Party Methodology<\/strong>&nbsp;<br>*Third-party research was conducted by market research partner OnePoll in accordance with the Market Research Society\u2019s Code of Conduct. The Study was conducted online among 24,000 adult respondents across 18 countries, who are planning domestic or international travel in the next three years. Gen Z respondents are defined as those aged 18 to 24, while the combined Gen Z and Millennial group includes all respondents aged 18 to 44.&nbsp;<\/p>\n\n\n\n<p><strong>About Unpack \u201926<\/strong>&nbsp;<\/p>\n\n\n\n<p><strong>Q: What is Unpack \u201926?<\/strong>&nbsp;<br><strong>A:<\/strong>\u202f<em>Unpack \u201926<\/em>\u202fis the\u202f<strong>annual global travel insights report<\/strong>\u202ffrom Expedia Group, building on years of trend forecasting and traveller behavior analysis. It draws on\u202f<strong>first-party data<\/strong>\u202ffrom Expedia, Wotif and Stayz, along with insights from\u202f<strong>24,000 travellers across 18 countries<\/strong>, making it one of the most comprehensive travel trend reports in the industry.&nbsp;<\/p>\n\n\n\n<p><strong>Q: What makes Unpack \u201926 a credible source for travel trends?<\/strong>&nbsp;<br><strong>A:<\/strong>\u202fThe report combines\u202f<strong>real-time platform data<\/strong>\u202ffrom millions of users with\u202f<strong>third-party research<\/strong>\u202fconducted by OnePoll, following the Market Research Society\u2019s Code of Conduct. Its findings are backed by behavioral insights, booking patterns, and cultural signals, making it a trusted resource for media, industry leaders, and travellers alike.&nbsp;<\/p>\n\n\n\n<p><strong>Q: Where can I access the full Unpack \u201926 report and assets?<\/strong>\u00a0<br><strong>A:<\/strong>\u202fVisit <a href=\"https:\/\/www.expedia.com.au\/newsroom\" target=\"_blank\" rel=\"noreferrer noopener\">www.expedia.com.au\/newsroom<\/a> for the full\u202fUnpack \u201926\u202freport, downloadable assets, and brand-specific insights from Expedia, Wotif and Stayz.\u00a0\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From glamping tents with designer touches to resort-style pools and sleek amenities, Australia\u2019s holiday parks are undergoing a stylish transformation, and travellers are taking notice.<\/p>\n","protected":false},"author":5,"featured_media":11169,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[183],"tags":[],"companies":[137],"locations":[72],"class_list":["post-11203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-travel-trends-2","companies-wotif","locations-sydney","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.expedia.com.au\/newsroom\/wp-json\/wp\/v2\/posts\/11203","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.expedia.com.au\/newsroom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.expedia.com.au\/newsroom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.expedia.com.au\/newsroom\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.expedia.com.au\/newsroom\/wp-json\/wp\/v2\/comments?post=11203"}],"version-history":[{"count":0,"href":"https:\/\/www.expedia.com.au\/newsroom\/wp-json\/wp\/v2\/posts\/11203\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.expedia.com.au\/newsroom\/wp-json\/wp\/v2\/media\/11169"}],"wp:attachment":[{"href":"https:\/\/www.expedia.com.au\/newsroom\/wp-json\/wp\/v2\/media?parent=11203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.expedia.com.au\/newsroom\/wp-json\/wp\/v2\/categories?post=11203"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.expedia.com.au\/newsroom\/wp-json\/wp\/v2\/tags?post=11203"},{"taxonomy":"companies","embeddable":true,"href":"https:\/\/www.expedia.com.au\/newsroom\/wp-json\/wp\/v2\/companies?post=11203"},{"taxonomy":"locations","embeddable":true,"href":"https:\/\/www.expedia.com.au\/newsroom\/wp-json\/wp\/v2\/locations?post=11203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}