New insights from “Unpack ’26” travel trends report reveals a rise in “Parks with Spark” — holiday parks with stylish, resort-style amenities. 

Oct. 16, 2025, SYDNEY, AUSTRALIA – From glamping tents with designer touches to resort-style pools and sleek amenities, Australia’s holiday parks are undergoing a stylish transformation, and travellers are taking notice. According to new Wotif data in the Unpack ’26 travel trend report, demand for holiday parks on Wotif is up 13% year-on-year, as more Aussies embrace the shift toward premium, design-forward stays.* 

“Holiday parks are no longer just about affordability; they’re about experience,” said Darren Karshagen, Senior Director at Expedia Group. “We’re seeing a new generation of travellers who want the charm of a park stay with the comfort and style of a boutique resort. It’s a fresh take on a classic Aussie getaway.” 

The report reveals that one in four Australians (27%) say they’re more likely to choose a holiday park now than they were five years ago, especially when the property has undergone a stylish refresh.* And it’s not just families rolling in — modern upgrades are attracting a broader audience, with couples now making up the largest group of holiday park guests (56%), followed by families (40%). 

Top Picks for 2026’s Parks with Spark: 

• Discovery Parks Cradle Mountain, TAS – Nestled in Tasmania’s wilderness, this park offers cosy cabins and access to epic hiking trails. 

• Wilderluxe Lake Keepit, NSW – A lakeside glamping escape with designer tents, perfect for couples and nature lovers. 

• Ingenia Holidays Byron Bay, NSW – A coastal retreat with resort-style amenities and modern accommodation in one of Australia’s most beloved beach towns. 

The 2026 list of Parks with Spark offers elevated experiences. With curated interiors, wellness features, and community-focused amenities, these upgraded parks are becoming top picks for travellers seeking connection, convenience, and a touch of luxury. 

Check out the Aussie holiday parks turning heads here 

Wotif’s Parks with Spark: 

*Based on holiday park demand on Wotif: September 1, 2023-May 31, 2024 vs. September 1, 2024-April 1, 2025 

Third-Party Methodology 
*Third-party research was conducted by market research partner OnePoll in accordance with the Market Research Society’s Code of Conduct. The Study was conducted online among 24,000 adult respondents across 18 countries, who are planning domestic or international travel in the next three years. Gen Z respondents are defined as those aged 18 to 24, while the combined Gen Z and Millennial group includes all respondents aged 18 to 44. 

About Unpack ’26 

Q: What is Unpack ’26? 
A: Unpack ’26 is the annual global travel insights report from Expedia Group, building on years of trend forecasting and traveller behavior analysis. It draws on first-party data from Expedia, Wotif and Stayz, along with insights from 24,000 travellers across 18 countries, making it one of the most comprehensive travel trend reports in the industry. 

Q: What makes Unpack ’26 a credible source for travel trends? 
A: The report combines real-time platform data from millions of users with third-party research conducted by OnePoll, following the Market Research Society’s Code of Conduct. Its findings are backed by behavioral insights, booking patterns, and cultural signals, making it a trusted resource for media, industry leaders, and travellers alike. 

Q: Where can I access the full Unpack ’26 report and assets? 
A: Visit www.expedia.com.au/newsroom for the full Unpack ’26 report, downloadable assets, and brand-specific insights from Expedia, Wotif and Stayz.