Definitely a motel trying to create a trendy, hipster vibe. The location to town is excellent and the access to the beach is amazing. I have stayed in many places in Montauk and have paid similar prices. For what you actually get from this hotel, it is very overpriced. It seems as though they did a quick remodel of a very old property. The AC was not working properly when we arrived, and the staff was aware that several rooms had problems with the HVAC units. You cannot charge these prices for rooms with insufficient HVAC. They even provide portable heaters in a basket in the rooms, obviously problems with the heat too. Tiles in the bathrooms were loose and starting to lift up. This was just not the quality I was expecting for such an expensive motel.
Bartender, maintenance gentleman and cleaning staff were excellent, as friendly as can be. However, the gentleman at the desk, upon our arrival, barely took notice of us and was not very friendly. It pains me to see these places that lack simple basics on running a business-treat your customers well! Remember that every customer has a choice and they chose your establishment. Never lose sight of that...because, people may come once, but they won't come back.