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Posted on Monday 18 June 2012 in Australia, Hobart
Tasmania has introduced a new approach when it comes to enticing Aussie travellers to check out the area on their holidays. The state located on the southeastern border of Australia has launched a campaign to promote the area as a fun destination for all to explore. According to The Mercury, the Tourism Tasmania organisation set up a website called "Save A Mainlander," where they are encouraging locals to connect with friends and family to bring them to the island.
Individuals who are being targeted during this promotion are savvy travellers who utilise the information found through social media to plan their getaways. Many individuals are accessing the new website through their smart phones as well, showing the shift in how many Aussies are on the go and looking for their next place to try adventure travel expeditions.
"We're seeing Tasmanians sharing the promotion with around two mainland friends or relatives, mainly in our important interstate visitor markets of New South Wales and Victoria," Scott Bacon, Tourism minister of Tasmania, told the news source. "The more mainlanders we all invite, the more chances we have to influence people to come here and enjoy what our state offers."
Aussie mainlanders and Tasmanians who visit the new website can enter contests to win vacation prizes, watch funny travel videos about the state and find out more information for organising a holiday. In the first two weeks, tourism officials said that more than 15,000 unique guests explored the site, which they hope will eventually translate into an influx of visitors.
Tasmania can offer Aussies a unique and exciting option for short breaks or a weekend away. Because flights and accommodation are often affordable, this could be the ideal selection for families, couples or friends looking to experience a wallet-friendly holiday.
While hiking, camping, and exploring the coastline are all classic pastimes to try in Tasmania, there are also other fun attractions to see throughout this region. The capital city of Hobart is full of nature reserves, museums and other sights to see. For instance, Aussies can take a tour of the local Cascade Brewery, view beautiful paintings at the Tasmanian Museum and Art Gallery, then head outside city limits to try the Tahune Airwalk, which is a path suspended above the Tahune Forest Reserve.
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