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Posted on Thursday 06 May 2010 in Adelaide
The head of the South Australian Tourism Industry Council is working hard to promote the River Murray as a travel destination.
Ward Tilbrook is the chief executive of the one-year old outfit and is urging people to get out the word about holidaying on the river.
Stretching some 2,375 kilometers between New South Wales and Victoria the River Murray can become part of the trip for those on holiday in Adelaide to Canberra.
Tilbrook acknowledges that the domestic tourism market is tough at the moment because Aussies' spending power abroad is close to an all-time high.
"We want to be able to help operators become better at what they do, because as with all businesses in all regions, it's a very tough environment in which we're operating - the Australian dollar's never been higher, a lot of people are choosing to holiday outside the state, so it's tough in domestic tourism in South Australia but our role is very much to help tourism businesses as businesses survive and go forward," he said.
The South Australian Tourism Industry Council was formed to provide specialized training to operators and to help fund lobbying and promotion efforts.
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