If your shopping list starts with Gucci, Prada, Fendi, and the other big names, start your shopping day at Piazza di Spagna, in the vicinity of which are most of fashion's more exclusive shops. Via Condotti is the neighborhood's central axis, but you'll find elegant designer clothing and accessories on every block of this area, bordered by Piazza di Spagna on the east, Via del Corso on the west, from Piazza San Silvestro to Via della Croce.