This self-service bakery-restaurant has the urban aesthetic to match its name. Chef-owner Maury Rubin's baked goods -- giant cookies, flaky croissants, elegant tarts -- are rich with butter. One of the major draws here is the pricey salad bar, worth every penny -- a large selection of impeccably fresh food including whole sides of baked salmon, roasted vegetables, pasta salads, and several Asian-flavored dishes. Much of the produce comes from the nearby farmers' market. In winter, the bakery hosts a hot chocolate festival; in summer it's lemonade time. Weekend brunch includes some table-side service. Subway: L, N, Q, R, W, 4, 5, 6 to 14th St./Union Sq.; F, V to 14th St.