William Penhaligon, court barber at the end of Queen Victoria's lengthy reign, established this shop. He blended perfumes and toilet waters and often created private blends for such customers as Lord Rothschild and Winston Churchill, using essential oils and natural, sometimes exotic ingredients. You can buy the very same formulations today, along with soaps, talcs, bath oils, and accessories, with the strong whiff of Victoriana both inside and outside the pretty bottles and boxes. Although constructed only a decade ago, the shop is sumptuously outfitted with 19th-century perfumer furnishings. Main branches: Tube: Covent Garden. Other location: PHONE: 020/7629-1416; Tube: Piccadilly Circus.