Designed to set off its irresistible costume jewelry to the very best advantage -- against a dramatic black background -- this shop has some of the best displays in town; it keeps very busy marketing silver, diamanté, French gilt, and pearls by the truckload. You'll also find some vintage gowns that set off the jewelry nicely. There's another branch at 189 Fulham Road, South Kensington SW3. Tube: Bond St.