This is the most venerable of London's cheese shops, in business for more than 200 years. The fabulous aromas come from some of the world's greatest cheeses stacked on the shelves -- in rounds, in boxes, and on straw, but always ready to be tasted. Whichever cheese is in season and ripe for eating is on display for sampling, and the staff is ready to help you pick the best wine to serve with it. Tube: Piccadilly Circus.