Formed by some of the best British potters as a cooperative venture to market their wares, this modernized store carries a wide spectrum of pottery, from thoroughly practical pitchers, plates, and bowls to ceramic sculptures. It's possibly the best selection of ceramics to be found in central London (just behind Oxford Street), with each piece carrying its own biography. There are lots of books on the art as well. Prices range from the reasonable to way up. Tube: Oxford Circus.