It has swept across the world (the price tags carry 25 flags and related prices) and has won a firm position in London. It's not hard to see why. The style is young and snappy; colors are great, with clothes sorted into color groupings for work and play; and the prices are unbelievably low. However, don't expect durability. These are fun, fashion pieces with a few basics. The whole spectrum is covered, including accessories: beady bags, wacky shoes and boots, and jewelry. Menswear and a terrific line for kids each has its own floor. Tube: Piccadilly Circus.