It's for those who love pretty lingerie. Many of the luxurious makes are here: La Perla and Gottex, as well the corsetières' own line. But if the right fit eludes, have one made to measure. Most of the young royal and aristo ladies buy here, not just because the store holds the royal appointment but because the quality and service are excellent, and much friendlier than you might expect. There's also a branch at 22A Conduit Street, off New Bond Street, Mayfair W1. Tube: Knightsbridge.