This boutique in one of the coolest areas of shops and restaurants in London, just west of Portobello Road, is in the mold of big-outdoors-goes-urban-cool. Ashley calls it performance wear -- whether you're streaking about on a motorbike, loafing about looking cool in the city, or just keeping warm in Egyptian cotton vests and thermal long johns. The laid-back formula of chunky boots, polar fleece, and leather lookalike fabrics brings in the pop stars and young politicos. Tube: Notting Hill Gate.