Striking a clever balance between functional working clothes with subtle fashion detailing (muted pastels and soft colors in separates), fun urban weekend wear (leather biker jackets and black-and-white ponyskin coats), and glam for evenings (little dresses with Japanese almond-sprig detail), Millen appeals to all from grown-up teens through women in their forties. Mid-range prices are also a draw. Tube: Oxford Circus.