At this place for the hunting-and-shooting fraternity, bespoke is the byword. It has everything from guns (by appointment to the Duke of Edinburgh and the Prince of Wales) to clothing requirements for hunting, all with the Holland & Holland brand label. Tailor-made travel wear (especially of the adventure variety) is also available. The company has been in business since 1830 (rifles have been made by the same London factory since 1835) but was bought out by Chanel -- a reason for the brighter, trendy yet practical separates aimed at the younger country set. "Sloane rangers" have their own branch at 171-172 Sloane Street. Tube: Bond St.