This is one of the large department stores lining Oxford Street that has moved up the fashion stakes. Years ago it wasn't on the hip shoppers' map, but with the arrival of the pretty, affordable Jasper Conran collection, wise buying gals soon homed in. Other big names to join the store are Ben de Lisi and Lulu Guinness, with Ozwald Boateng for the boys (and other creations, by in-house designers, are desirable, too). Tube: Oxford Circus.