This shop is for cool kids and smart parents, who know that a happy child is an entertained child. Sadly there's no designer gear for mom to try on while her child is busy on the carousel, cuddling soft toys, or having a haircut. On one dedicated floor there are high-fashion junior clothes (Kenzo, IKKS, and Polo), shoes aplenty (for newborns to 10-year-olds), a bookshop, and a soda fountain-café. What's more, it's all open on Sunday. Tube: Sloane Sq.