It tries to evoke an English Heritage feeling, with mahogany closets and stacks of neatly folded merchandise adorned with the trademark "Burberry Check" tartan. In addition to being seen on those famous raincoat linings, the tartan graces scarves, umbrellas, and even pots of passion-fruit curd and tins of shortbread. Tube: Knightsbridge. Other location: PHONE: 020/7839-5222; Tube: Piccadilly Circus.