Beloved of film-biz people, students, shoppers, and just about everyone, this dimly lit pastry shop and café is cherished because nothing has changed here in years. The cakes are wondrous creations: dark foret noir (Black Forest gâteau with Morello cherries), cortinas (creamy sponge cakes with rum and white chocolate), or classic almond croissants (£1.30). Drool at the window: it's a chocoholic's Shangri-la. Tube: Leicester Sq.