Overall, the stay was good and I would definitely recommend this place to stay at if one wanted to stay in the Fira area. As one stated earlier, it is at the very end (south) of Fira and is the last hotel in the area with Caldera views. Having said this, it's at most a 5 minute walk from the hustle & bustle of central Fira, so I find this completely acceptable. Plus there's a sizable supermarket just 3 minutes away that is super convenient and good value.
Pros: The view is the best and the primary reason I would stay at this place again! I recommend you book either a superior room or an executive room for the most privacy from your balcony. Ability to check-in early (assuming the rooms were available)
Cons: Not sure how "sound-proof" the walls are, but I definitely could hear my neighbors moving about their room (e.g., toilets flushing, showers running, chairs moving) and even dogs barking in the night.